Deciphering Nike

The Surface:

·         Black and white

·         Very Simple Ad

·         Well Known Nike slogan- "Just Do It."

·         Infamous Nike swoop below the words

Intended Meaning:

·         Nike is known for their outrageous advertising budget, yet this simple ad is just as impacting.

·         Black and White makes a statement -just like the slogan. The ad is precise, to the point and most importantly relatable to anyone.

·         Just as I was searching for the perfect ad to decipher, I came across this Nike ad and figured I would “Just Do It.”

·         It’s motivational! Anyone that is contemplating something or complaining about something would be encouraged by this ad.

Cultural Meaning:

·         The Nike swoop and slogan are immediately related to athletics to most, but what I love about this ad is that it’s relatable to everyone. Any outsider could decipher and relate “Just Do It” to themselves.

·         There is no indication that the ad is targeting any specific income.