Deciphering Nike

The Surface:

·         Black and white

·         Very Simple Ad

·         Well Known Nike slogan- "Just Do It."

·         Infamous Nike swoop below the words

Intended Meaning:

·         Nike is known for their outrageous advertising budget, yet this simple ad is just as impacting.

·         Black and White makes a statement -just like the slogan. The ad is precise, to the point and most importantly relatable to anyone.

·         Just as I was searching for the perfect ad to decipher, I came across this Nike ad and figured I would “Just Do It.”

·         It’s motivational! Anyone that is contemplating something or complaining about something would be encouraged by this ad.

Cultural Meaning:

·         The Nike swoop and slogan are immediately related to athletics to most, but what I love about this ad is that it’s relatable to everyone. Any outsider could decipher and relate “Just Do It” to themselves.

·         There is no indication that the ad is targeting any specific income.

Nike Ads

The Nike Advertisements have my heart. I’m an athlete, so Nike’s motivational slurs regarding tennis shoes and a variety of other athletic equipment, easily reels me in.

It’s evident that Nike has an unbelievable amount of money to spend on promotion of their products. Their specified commercials pertaining to basketball, football and numerous other activities, all have the same motivational edge.

The infamous “Just do it,” is simple and precise and as an athlete I can relate to the slogan. There’s no time for complaining only time to improve – it’s brilliant.

Their ad’s are creative such as the “Nike Addiction” commercial, where numerous sets of shoes are hanging from a tree as if they were birds, insinuating that the shoes make you fly. It’s one of my favorite; it’s appealing to the creative mind and the athlete.

Another compelling ad regarding soccer, says that you can “Change history with just one strike,” referring to the Nike strike and the kick. Under that it says “Write the future.”

Nike’s ability to suck in their consumers with short and sweet messages is inspirational and easily makes them one of the best ad campaigns… In my opinion of course.

Student Graphic Novel Evaluations

I really enjoyed Carrie’s story, “Watched.” It was intense and held my attention. I thought at times her sentence structure could have been more precise, but the suspense was affective.

Carrie’s photographs were well placed in most cases. She obviously wasn’t working with professional actors/actresses, so some of the facial expressions weren’t compatible with the emotion of the words, but overall the completed project flowed well.

Carrie's story was compelling, easy to read and enjoyable.

Brie’s story, “Home Alone,” ironically had a similar story line to Carrie’s. I was pleasantly surprised with the outcome of the story and the twist at the end was a perfect finale.

I thought the use of her pictures was very affective and she was able to capture photos that truly related to the story line.

The title, “Home Alone,” made me think the story was going to be predictable, but Brie did a great job holding my attention and I really enjoyed the read.