Advertisers and Artists

I found the two most distinct differences between advertisers and artists has to do with MONEY and TARGET MARKET!

Advertisers

Advertisers often times use extensive research and feed in to what society responds to, in order to create a product that will sell to the largest possible market – typically regardless of personal ethics. They take the “This is a job approach.”

Artists

Artist’s work because they truly love their pieces and are passionate about what they love. When it comes to selling the products, it seems that the artist produces products more for themselves, with the hope that some market will also enjoy the work.

Rosser Reeves has made a unique impact on my educational knowledge of advertising. His straight-forward communication approach is hardly a guessing game, whereas the artist’s featured in Wednesday’s film take a more creative approach to selling products. Ironically, I found Rosser Reeve’s approach oddly similar to artist Paula Scher.

Scher, absolutely fell on the artist end of the selling spectrum, but I found her “Citi story” a bit unique. Rather than feeding in to the research of what society will respond to, like most advertisers will do, she simply used her life experiences and spit out a Citi logo in just five minutes! So although she took a creative approach, she was straight forward, just like Reeves.

To conclude, I in no way think an advertiser’s approach is more or less efficient than an artist’s approach, but I actually find them equally artistic and creative in their individual crafts.