Tuesday, April 3, 2012

Forget the Film, Watch the Titles


“Seven” was very graphic. The music had much to do with the associated feeling. The typography chosen was efficient and the way it popped up and moved with the music was effective. I intend to make my words flow with my music as well, I think it allows for an easier visual. Bad timing can cause a confusing message.

The opening of Twister was incredibly effective. I like the blurry and foggy realm displayed. I thought it was incredibly effective for the words to jumble through the wind as well. I am not planning on using a technique, but I do want to be as effective in tying the title up with my visual.

When reviewing the information on Lynda.com, I remember they made a distinct point to emphasis the importance of matching the typography with the music and visual. The sound of a tennis ball obviously fit the title, “Wimbledon,” very well, and the overall use of timing was incredibly effective. I am hoping to add in certain sound effects to emphasize certain words within my video.

Music played another big role in the Godzilla clip. I thought the flashing words and their fiery appearance was effective in portraying the intended vibe.

These videos and the interview provided a good lesson for me. I need to find the perfect font and fit it within my music. The most important information I learned was when Kyle Cooper said, the title needs to pull in the audience in the first seconds. He was able to do that during “Seven.” From the very start, I knew the vibe and was asking for more.

That’s what I want to accomplish! I want to keep the audience wanting more.